You might be wondering about how printers and printer ink cartridges fair in the worldwide market? Are printer manufacturers affected by the world economic crisis? The answers can be seen using some statistical information.
Sales of Printers Worldwide
For the first half of 2009, Gartner reported 20.2% decline in worldwide printer shipments as compared to the first half of 2009. There were only 53 million units of printers shipped as against the 64.2 million shipments made in the first half of 2008. Regional sales were all affected by the downward trend.
As proof to that, Eastern Europe showed 41.8% decline while the Middle East shipments went down by 28%. Shipments of printers to Latin America also posted a 22.9% decline. The statistics per printer brand were as follows:
1. HP from 27.8 million to 20.5 million units, equivalent to a decline of 26.4%.
2. Canon from 10.8 million units in 2008 to 9.7 million units in 2009 or a 9.8% decline.
3. Epson from 8.8 million to 1.1 million units less in 2009 or a total reduction in shipments of 17.4%
4. Brother from 3.4 million units shipped in 2008 to only 3.1 million units shipped in the first half of 2009 or a decrease of 8.5%.
5. Samsung printer shipments were 2.8 million in 2008 and 2.5 million units in 2009. This showed decline of 10.5%.
6. Other printer brands which shipped around 10.4 million units in 2008, shipped only 8 million units for the first half of 2009. This represents a 23.2% decline.
But at the close of year 2009, positive variances were noted by the International Data Corporation or the IDC. Ending the first-half of 2009 decline is a growth of 3.4% or 34 million units shipped in the 4th quarter of 2009 alone. Seventy percent of the units shipped or 23.8 million are inkjet printers. Here are some regional data:
1. Western Europe landed on the top spot in terms of number of printers shipped at 8.2 million pieces. But it only ranked second to the US in terms of shipment value. In Central and Eastern Europe, there was a decline of 2.4% but for the Middle East and Africa, a whopping increase of 20.1% was noted. As a whole, the EMEA or the Europe, Middle East Africa statistics for each printer brand are as follows: (1) Largest for HP at an 11% growth; (2) suffered a decline for Canon shipments at 8%; (3) growth of 3% for Epson printers; decline of 35% for Brother printer shipments; and an increase of 39% for Samsung printers.
2. The United States showed an overall shipment value of $4.4. billion in the world making it the top seller for printers in the fourth quarter of 2009. Statistics for various printer brands are as follows: (1) HP at 3% growth; Canon at 6% growth; (3) Epson at 4% growth; (4) 1% decrease for Brother; and (5) 15% decline for Samsung.
3. The Asia Pacific region, except Japan, made 7.2 million units of shipments for the fourth quarter of 2009 thus landing at the third spot. Overall shipment value for the region increased by 18.1 %. Shipments of printers for each manufacturer are as follows: (1) 2% growth for HP; (2) 11% growth for Canon; (3) 16% growth for Epson; (4) no growth for Brother; and (5) 35% for Samsung.
4. Japan ranked third in terms of shipment value for printers in the fourth quarter of 2009 making around $2.2 billion. But it posted a decline of 2.7% in terms of shipment value growth rate.
Worldwide Printer Cartridge Sales
Some changes in worldwide statistics also affect the sale of printer supplies like printer cartridges. Because genuine printer cartridges are more expensive than third party replacements, most consumers opt for the latter. This then resulted to approximately $3 billion average annual sales for the cartridge-replacement industry.